BlogOct 27, 2021 by Aethyna
StoryToys announces New LEGO DUPLO MARVEL Collaboration for Preschool App Launching December 2021A collaboration for the ages!
StoryToys, a wholly-owned subsidiary of Team17 Group plc, the LEGO Group and Marvel Entertainment are bringing the fun and excitement of the LEGO® DUPLO® brand and Marvel Universe to preschoolers with the unique LEGO DUPLO MARVEL mobile app. Coming this December, the app is now available for pre-order on the App Store and Google Play.
The LEGO DUPLO MARVEL app will allow preschoolers to join Spidey, Captain America, Ghost-Spider, and other heroes for learning adventures and imaginative play. Each activity will feature a play experience where kids can help their favorite Marvel hero save the day by shooting webs with Spidey and his Amazing Friends or rescuing a kitten with Captain America.
The LEGO DUPLO MARVEL app is carefully aligned with the esteemed Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2–5-year-olds. Each activity will feature fun and engaging challenges to support learning and development skills including, early math, creativity, reasoning, and problem-solving.
The LEGO DUPLO MARVEL app launches worldwide in twenty-eight languages initially, with more to come in 2022. The LEGO DUPLO MARVEL app will be free to download and include additional content to purchase.
“As a lifetime fan of both Marvel and LEGO bricks, this project is one that’s very close to my heart,” said Emmet O’Neill, CEO of StoryToys. “We’re delighted to once again be collaborating with our amazing partners at the LEGO Group, and to be working with Marvel for the first time on such a special project. Preschoolers adore and aspire to be Marvel heroes and this app will offer them a positive digital experience tailored to their abilities. Whether kids are LEGO DUPLO fans, Marvel fans, or both, it’s our absolute privilege to bring them the opportunity to engage with their favourite heroes in this fun and educational digital experience.”
“We’re thrilled to be able to bring Super Hero adventures to our youngest fans,” said Daniel Fink, SVP of Business Development and New Initiatives, Marvel Entertainment. “Not only will it delight today’s young Marvel fans, it also provides an all-ages experience for parents to introduce their own favorite Marvel super heroes to their children. The LEGO Group and StoryToys are both experts in making high quality preschool educational products, and we look forward to how the app will resonate with families everywhere.”
Sean McEvoy, VP of LEGO Games said “Building on the LEGO Group’s long history of successful partnership with Marvel and our expanding partnership with the digital play experts at StoryToys, we were keen to bring the LEGO DUPLO Marvel world to life in digital form. The app perfectly encompasses our core values of imagination, fun, creativity, learning, caring and quality. We’re excited to bring this world to young Marvel fans while inspiring and developing the builders of tomorrow.”